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Media Kit 2012

Photography, as you
have never read it before.

Advertising & partnerships information for IMAGE IN PROGRESS magazine.

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The publication

IMAGE IN PROGRESS is an international publication that tells the story of the players of the image industry in its ongoing developments. Photography here is seen as a creative and artistic expression, as a publishing and advertising medium that is not just a mere representation but dares to interpret.

Exclusive interviews with major international names, professionals that work behind the scenes, promising talents — and their personal exclusive texts about the workings in the “backstage” of the images that surround us.

Photographers, publishers, gallery owners, location scouts, set designers, art directors, photo editors, stylists, make-up artists, hair stylists, models, post-producers — all professional figures that rarely get recognition beyond credits but in IMAGE IN PROGRESS they can tell their story, their technical choices, their tricks of the trade.

“The illiterate of the future will not be the man who cannot read the alphabet, but the one who cannot take a photograph.”

Walter Benjamin
Technical details — Paper edition
TitleIMAGE IN PROGRESS
Size145 × 210 mm · 300 dpi · CMYK
LanguageEnglish
FrequencyBiannual
Dates 2012March/April · November/December
Cover price€9,99
Circulation4,500 copies per issue
Readership15,000 readers per issue*
Readers/copy5 (projected)
Gender split45% Female · 55% Male
Avg. income€70,000

* Typically, trendy professional publications have 3.5–4.2 average readers per copy. Considering the strongly innovative character and professional use of IMAGE IN PROGRESS, we project at least 5 readers per copy, plus website contacts.

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Issue N.1 — Sales by region
North America
54%
Europe
24%
Oceania
14%
Rest of the World
8%
1,300 copies sold in 30 countries 500 copies distributed free fairs, libraries, galleries, events
Website — imageinprogress.com
Europe
42%
North America
35%
Asia
16%
Oceania
2%
Rest of the World
5%
6,000 visits per issue from 780 cities in 80 countries
Demographics — Facebook Insights

Women

18–24
8%
25–34
23%
35–44
12%
45–54
3%

Men

18–24
6%
25–34
15%
35–44
16%
45–54
6%

Geography

Europe
70%
N. America
42%
Rest
18%

“It is an illusion that photos are made with the camera… they are made with the eye, heart and head.”

Henri Cartier-Bresson
International Distribution

Pineapple Media Limited · [email protected] · www.pineapple-media.com

Australia Gordon and Gotch
Austria Morawa
Belgium Imapress
Brazil Pineapple Media
Canada LMPI
China Foreign Press
Croatia & Slovenia Pineapple Media
Cyprus Hellenic
Denmark Interpress
Dubai Tawseel
Finland Lehtipiste
France Presstalis
Germany Saarbach
Greece Pineapple Media
Holland Betapress
Hong Kong Foreign Press
Italy Intercontinental
Japan DIP
Lebanon Pineapple Media
New Zealand Gordon and Gotch
Norway Interpress
Philippines & Vietnam Pineapple Media
Poland Internews
Portugal Pineapple Media
Singapore Pansing
South Africa Magscene
Spain SGEL
Sweden Interpress
Switzerland Naville
Taiwan Multi-Arts
Thailand Asia Books
Turkey Dunya
United Kingdom Comag
USA Speedimpex USA
Media Partnerships
International Photography Awards USA — www.photoawards.com
Our Editor in Chief was part of the jury of “One Shot: The Landscape” — 2011
Salon de la Photo Paris, France — www.lesalondelaphoto.com
Special voucher included in N.2 paper edition for free entry to the French PhotoShow 2011
Temporary Museum for New Design Milan, Italy — SuperstudioPiù
Free copies on selected newsstand exhibitor, VIP opening event — 2011
SuperDesign London, UK — 2010
I Want Your Picture Paris, France — Fashion Photography exhibition
Stand to sell copies and subscriptions during opening — 2011
Creative Pro Show Rome, Italy
International workshop for professionals, stand to sell copies — 2011
New Wave Photography London, UK & Krakow, Poland — www.unitedcreativity.org
Central and Eastern Europe artists’ exhibition — 2012
Maurizio Galimberti’s Exhibition Galleria Ca’ di Fra’, Milan
Stand to sell copies and subscriptions during opening — 2011

“Stopping advertising to save money is like stopping your watch to save time.”

Henry Ford
Promotional campaigns for IMAGE IN PROGRESS
Lucie Foundation Catalogue USA — luciefoundation.org
One advertising page on the catalogue of the most important foundation devoted to photography
Nordic Light Photography Festival Catalogue Norway — nle.no
One advertising page on one of the most important European Photography Festivals
Photographers.it Italy
Two advertising campaigns “main skin” for two weeks on one of Italy’s leading photography websites
1000 Words Magazine UK — 1000wordsmag.com
One advertising campaign for three months on one of the best online photography art magazines
Publisher

EdiFore

EdiFore srl
Via Bernardino Passeri, 12 · by appointment only
Mail to: EdiFore c/o Portineria · Via G. da Castelbolognese, 30 · 00153 · Rome · Italy
T: +39 06 58 30 19 18
P.IVA / C.F. / Reg. Imprese di Roma: IT07911741002 · REA Roma 1062362 · Cap. Soc. € 10.000 i.v.
www.edifore.com · [email protected] · [email protected] (PEC)

**Data Transparency Campaign: on our website and on social networks it’s possible to be updated with events and all our REAL sales’ data.